Looking for the best WordPress newsletter plugin that is also easy to use? You got the right blog. Email has been one of the strong marketing channels for many years. And still, it’s growing. WordPress niche is also not out of email marketing. There are tons of email marketing tools available in the directory. So, in this blog, we will be discussing the best WordPress newsletter plugin.
What is a WordPress Email Newsletter Plugin?
WordPress email newsletter plugins are those plugin that helps WordPress users send emails from the admin panel. The plugin might be a native WordPress plugin or maybe a SaaS email marketing solution with WordPress integration. The main fact is, that it helps users manage email campaigns such as list management, send, segment, track, and analysis, etc.
What is a WordPress Email Subscriber Plugin?
WordPress email subscriber plugin is part of email marketing tools that help collect leads. Email subscriber plugin can be a single plugin or it can also be part of any email marketing plugin. Moreover, the WordPress form plugin may have email lead collection options.
Features of an Ideal Email Newsletter Plugin
An ideal email newsletter plugin for WordPress should offer a range of features to help you effectively manage and optimize your email marketing campaigns. Here are some key features that are often considered essential for an ideal email newsletter plugin:
- User-Friendly Interface: An intuitive and user-friendly interface makes it easy for users, even those without technical expertise, to create and manage email campaigns.
- Subscription Forms: The ability to create customizable subscription forms that can be easily integrated into your website, allowing visitors to subscribe to your newsletters.
- Email Campaign Creation: It should have a Drag-and-Drop Editor. A visual editor that lets you easily create and customize email templates using a drag-and-drop interface. Also, responsive design is important. It ensures that your emails look good and function well on various devices.
- List Management: The plugin should have a segmentation option. The ability to segment your subscriber lists based on various criteria such as demographics, interests, or engagement levels. And it’s better if it has a list cleanup opportunity. So that you can manage and clean your subscriber lists by removing inactive or unsubscribed contacts.
- Automation: Automation is another important feature for any WordPress newsletter plugin. For the drip campaigns, you will need to schedule and automate a series of emails. It would be great if the plugin had workflow automation. In that case, you can use visual tools for creating complex automation workflows based on user behavior or triggers.
- Analytics and Reporting: Another key feature of any email marketing tool is analysis and reporting. Open and click-through rates track the performance of your campaigns with metrics. Conversion Tracking monitors the effectiveness of your campaigns by tracking user actions such as purchases or sign-ups.
- Integration: The plugin should have an integration option. Seamless integration with other tools and platforms such as CRM systems, e-commerce platforms, and analytics tools.
- Personalization: The modern email newsletter plugin requires personalization options. The ability to personalize email content based on subscriber data or behavior.
- A/B Testing: Conduct A/B tests on different elements of your emails, such as subject lines or call-to-action buttons, to optimize for better engagement.
Remember that the ideal features may vary based on your specific needs and goals. When choosing an email newsletter plugin, consider your business requirements, audience, and overall marketing strategy to find the best fit for your needs.
13+ Best WordPress Newsletter Plugin
Now you know the difference between a WordPress newsletter plugin and a subscriber management plugin. You also know the important features of the WordPress newsletter plugin. So, it’s the ideal time to check the top WordPress newsletter plugin. Let’s dive into it.
(01) Sender
Sender is an all-in-one email & SMS marketing platform designed to keep the challenges of eCommerce and small businesses in mind. Whether you are just starting to build your list or planning to scale and grow your business more, Sender gives you the perfect mix of capabilities to stay competitive. Design dynamic popups and newsletter signup forms to attract interested prospects on the front while using the tool’s email and SMS features to nurture them through their buying journey.
Notable Features of Sender
- Drag & drop builder
- Free templates gallery
- Responsive emails
- Custom HTML editor
- Pre-built workflows
- Live reports
Sender Pro pricing starts at $15.83
(02) Newsletter
Newsletter is a full-featured WordPress newsletter plugin for WordPress. This is an all-in-one newsletter tool for your WordPress site that can be configured to behave as desired and it will provide the best experience for your email subscribers at the same time.
Notable Features of Newsletter
- Mailing Lists
- Bounce Email Management
- Newsletter Queue & Scheduling
- Newsletter Templates
- Drag & Drop Newsletter & Template Builder
- Complete Email History
- Post/Page Opt-In Embedding
- Add Email Attachments
- Import/Export Subscribers
- Email Tracking
- Autoresponders
The pro version of the Newsletter starts at $15
(03) Mailster
Mailster is an easy-to-use email newsletter plugin for WordPress. You can create, send, and track your newsletter campaigns without hassle.
Notable Features of Mailster
- Capture subscribers
- Welcome Emails
- Birthday Campaigns
- Follow-up/Drip Campaigns
- 400 free and premium templates
- RSS email campaigns
- Send with any email provider
- Time zone-based delivery
- Advanced Segmentation
- Newsletter Campaign Insights
- Auto Responders
- Email marketing automation
- Analysis and Reports
Mailster Pro pricing starts from $119
(04) MailMint
MailMint powers up your marketing funnels on WordPress with email marketing automation. It helps you optimize your email marketing campaigns using a simple tool that is less cluttered and easy to use. You can manage unlimited leads and subscribers, run targeted email campaigns, create newsletters, and
get simplified email automation flows for your next marketing campaign!
Notable Features of MailMint
- Easy Contact Management
- Advanced Email Builder
- Strategic Email Sequences
- Simplified Automation Flows
- Real-time Analytics
- Dynamic Segmentation
- Stunning Email Templates
- WooCommerce Integration
- EDD Integration
- Custom Lead Form
- Gravity Forms Integration
- WPFunnels Integration
MailMint pro pricing starts from $149.99/Year
(05) The Newsletter Plugin
Newsletter is another popular newsletter and email marketing system for your WordPress blog. It’s perfect for list building, you can easily create, send, and track e-mails, headache-free. It just works out of the box! The plugin is now pouring more than 300k users around the globe.
Notable Features of The Newsletter Plugin
- Easy-to-use Drag and drop composer
- Unlimited subscribers with statistics
- Unlimited newsletters with tracking
- Fully compatible with the One-Click Unsubscribe
- Subscription spam check
- Delivery speed fine control
- All messages are fully translatable
- Advanced targeting with a list
- Single And Double Opt-In plus privacy
- Subscribers import from file
(06) Omnisend
Omnisend is the ultimate best newsletter plugin and CRM solution for WooCommerce. It helps more than 100,000 eCommerce stores around the world sell more stuff to more people. The platform is designed to help you increase your revenue and grow your business with ease. With Omnisend, you can manage your customer relationships, build your email and SMS lists, send targeted campaigns, create automation workflows, and track your results.
Notable Features of Omnisend
- Email Templates
- Drag & Drop Email Builder
- Dynamic Discount Codes
- Pre-built E-commerce Workflows
- Drag & Drop Automation Editor
- Automation Splits
- Customer Lifecycle Stages
- Shopping and on-site behavior
- Message engagement
Omnisend Pro pricing starts from $16/month
(07) Mailchimp for WordPress
MC4WP: Mailchimp for WordPress plugin is a popular tool that integrates Mailchimp functionality into WordPress websites. This plugins helps you grow your email list in Mailchimp. You can use it to create good-looking and accessible sign-up forms or integrate with any other existing form on your WordPress site, like your contact, comment, or checkout form.
Notable Features of the MC4WP: Mailchimp for WordPress
- Integration with Mailchimp
- User-Friendly Setup
- Subscription Forms
- Ajax-Powered Forms
- Integration Options
- Opt-In Settings
- Customizable Styling
- Advanced Features
- List Management
- Automated Campaigns
- Analytics and Reporting
(08) AcyMailing
AcyMailing is the ultimate newsletter plugin for WordPress and a marketing automation solution for WordPress. The plugin is now helping more than 4k websites. It also has a SaaS version that you can use for other platforms.
Notable Features of AcyMailing
- Real Dynamic Content
- Powerful Drag & Drop Editor
- Awesome blocks & saved zone
AcyMailing Pro Pricing starts from €2.4 / month
(09) MailPoet
MailPoet is one of the popular newsletter plugin for WordPress with 700k+ active users on WordPress.org. You can use MailPoet to create, send, manage, and grow your email marketing campaigns. The newsletter builder integrates perfectly with WordPress. You can schedule your newsletters, send them right away, or set up new blog post notifications to send automatically, in just a few clicks.
Notable Features of MailPoet
- Create and add a newsletter subscription
- Manage your subscribers and subscriber lists
- Build and send newsletters
- Create automatic emails
- Send automated emails
- Subscriber segmentation options
- Pre-built and customizable email
- Google Analytics integration
MailPoet Pro pricing starts from $10/month
(10) Brevo
Brevo is the official newsletter plugin for WordPress and is a powerful all-in-one email marketing plugin from Sendblue. The plugin is pretty popular and powering up 100k+ websites at this moment. It also has a SaaS version for another platform.
Notable Features of Brevo
- Subscription forms
- Contact lists
- Marketing campaigns
- Transactional emails
- Analysis and Statistics
- Marketing automation
(11) SendPress
SendPress Newsletters is an easy-to-use WordPress newsletter plugin that has all the features you need. You can create newsletter templates with your style and edit content. You can easily import post content from your site and schedule newsletters to be sent at the right time. Start sending great emails and newsletters today right from WordPress with our newsletter plugin.
Notable Features of SendPress Newsletter
- Unlimited Subscribers
- Unlimited Responsive Newsletters with tracking
- Sync WordPress roles to newsletter subscriber lists
- Single And Double Opt-In
- HTML and Text versions of Newsletters
- Customizable Newsletter Templates
- Scheduled Sending of newsletters
(12) weMail
weMail is a simplified newsletter plugin for WordPress. weMail will help you to send newsletters, collect leads, automated emails, display subscription forms, auto-add subscribers to a list, and manage subscribers all inside the WordPress dashboard.
Notable Features of weMail
- WordPress Integration
- Embed Forms
- Opt-in Forms
- Double Opt-in
- Analytics
- Email List Features
- Import & Export
- Campaigns
- List Management
Our Recommended Email Newsletter Plugin
In this section, we have added our top recommended email newsletter plugin. We hope it will help you sort the plugin for your next project.
- weMail – weMail is one of our favorite newsletter plugin for WordPress made by weDevs. weDevs is the maker of Dokan multivendor. The plugin comes with a clean and trendy design while they also keep the plugin lightweight.
- MailMint – MailMint is another favorite and best newsletter plugin of the team. It’s made by the WPFunnels team. We have experience working with the team directly on another project. The plugin has all the necessary features that can help you make a regular successful campaign.
- Mailchimp for WordPress – This plugin is the most popular WordPress newsletter plugin and has the highest number of active installations among the similar category plugins. As most of the users trust them, so we also trust the quality of this plugin.
Conclusion on Email Newsletter Plugin
No matter which plugin you use, the ultimate goal is to improve customer retention, sales, revenue, and conversion. Tools are important, but the person behind the tools is way more important. The success of the campaign depends on the person. So, while you select the WordPress newsletter plugin, make sure, the operator knows details about it. So, which email newsletter plugin you are going to try? Let us know in the comment section.
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